The Little Prince :: essays research papers

THE LITTLE PRINCE The Little Prince was one of the first books that got me interested in reading. I got it as a present from my mother when I was nine together with Jonathan Livingston Seagull. Since then, I have gotten it as gift four times and read it at least ten times. After each reading, I seem to come away with different insights from the book depending on what stage of my life I was in or what my situation was. It strikes me that this book, first published in 1943, holds timeless truths on many different levels. It tells the truth of love, the truth of perspective, and the truth of childhood innocence, to name just a few. Of all the people who teach us about life’s meaning it is not the Socrates or the Platos of the world that we find truly touching or moving. Instead, we find that simple naà ¯ve people can offer us the most profound insights into life because of this very simplicity. They offer us a new perspective on things that we take for granted or things that we fail to even stop to look at. The beauty of a flower or a friendship can be easily overlooked unless it is brought to light through the eyes of a child or character possessing the same qualities of untainted observation that children so often have. It is this innocence and simplicity that sticks to my mind and that impacts me the most. It reminds me to go back to basics and to re-learn to relax and to appreciate the simple pleasures that life brings. Sometimes I get too caught up in everyday realities that I forget what is really important to me – my family and friends. How many times do we miss the message of love that people send to us because we are too busy? How many times have we missed the signs that people around us are seeking desperately for a simple gesture of love - a smile, a wave, a kind touch on the hands or shoulders or simply a gentle look? I sometimes forget how these simple gestures can change or affect lives of people around me. I do not have to knock myself out to help others; I simply have to show I care. The Little Prince is a good novel, in great part, because it has very entertaining characters.

Theme of Short Story Lust

The Theme of â€Å"Lust† The theme of the short story â€Å"Lust† changes throughout the story as you continue reading. In the beginning, it seems as if the protagonist is doing what she likes and enjoys. However, as you keep reading you realize that the protagonist seems to be looking for a solution to forget the pain she is feeling. According to , â€Å"When you first start to read the story the protagonist seems to be experimenting with new things and new experiences.She is trying to get to know who she is as a woman in a sexual aspect. The author, in the beginning, uses short sentences with a more cheerful vocabulary. As the short story further continues, the sentences are much longer and the negativity shows. Her vocabulary is no longer cheerful. It is as if the protagonist is trying to get over an unbearable and painful relationship, but doesn’t know how†. In my opinion, I think the protagonist is afraid of loving again so keeps her emotions hidden.S he also keeps her distance and by doing so she turns to lustful activities with multiple partners. The protagonist is lacking some kind of love, she may not even love herself. If she cannot love herself then how can she love at all? The protagonist has a emptiness that she wants to fulfill, but does not know quite know how to. She feels sad and alone, even rejected in several different ways. She is feeling used by her multiple partners, yet deep down inside she wants them to love her in some kind of way, not just in a sexual way.The protagonist wants that sense of security and tender lovingness she is lacking in her life. She doesn’t seem to realize how badly she wants to fill that empty void she knows she has. I think that the protagonist feels she doesn’t even exist, her self esteem is very low and she has no confidence in herself. This could also mean she had some kind of family issues as a child. She may also be lacking love from her parents or they never showed he r love. If that is the case then she only knows how to be distant.She is afraid of opening up to a man and letting him in. She has definitely dealt with some type of heartache in the past. It is slowly destroying her and bringing her down. The protagonist is settling for less than what she deserves. This is all she knows and doesn’t think she deserves more. She is looking at the situation as being â€Å"better than nothing†. Furthermore, in all actuality her emotional pain is intensively increasing with each one of her lover’s.

Is There a Relationship between Democracy and GDP Essays

Taking each region in turn, I have identified two states or countries from each of the eight regions. The first two that I have identified are from Latin America. Brazil seems to have the highest GDP economic rank at $2.422 trillion; however their per capita is only $12, 100. The state of Brazil is a democracy and I do think that has some effect on their economic rank because the state equally allows its people to make their own decisions based on social, cultural and ethical values. Perhaps Brazil’s per capita is so low because in 2008 Brazil encountered two quarters of recession. Unemployment is at a notable low and Brazil’s conventionally high level of income inequity has declined in the last 14 years. Next is the state of Mexico, which†¦show more content†¦Moldova is one of the poorest countries in Europe. I believe that Moldova’s economic performance is in relation to the fact that they are not a democratic country because, like I stated before, dem ocracy leads to economic growth and since they do not have a democracy, it has lead to poor economic achievement. Ukraine is also under the form of Republic and is not a democracy. However, Ukraine is doing much better in economic rank than Moldova. The GDP for Ukraine is $337.4 billion and the per capita is $7, 400. Perhaps if the people of Moldova and Ukraine were able to vote, instead of representatives voting for them, their economic rank and per capita would rise. As for the Middle East and North Africa, Egypt is doing quite well for not being a democratic state. Egypt is under the form of Republic and is bringing in an economic GDP rank of $551.4 billion and per capita of $6, 600. Perhaps this is because Egypt is split between where most economic action takes place. Therefore, I don’t believe that economic performance has anything to do with the fact that Egypt is not a democracy. Morocco is a constitutional monarchy, but it is not a democracy. Morocco brings in an economic GDP rank of $180 billion and a per capita of $5, 500. I don’t believe that the economic performance coincides with the fact that it is not a democracy. Morocco may want to rethink their options about turning towards a democracy. It could benefit them, economicallyShow MoreRelatedThe Relationship Between Democracy And The Gdp1215 Words   |  5 Pages3000 Park The Relationship between Democracy and the GDP Democracy is often touted as the greatest change that a country can go through in order to achieve better financial success and therefore a more prosperous life for its people, so it is important to know what influence democracy has on a country and it’s economic success. After exploring previous investigations between democracy and the economy, and creating an empirical research design to evaluate the relationship between the growth orRead MoreDemocracy and Economic Development in Mexico and Russia Essay558 Words   |  3 Pagesit that some countries are classified as developed and others not? What is the criteria used to determine this? Some people believe that within the criteria to evaluate a country’s development, democracy and economic development must be taken into consideration, and that a link exists between them. Democracy can be defined as a form of government in which people choose their leaders by voting, it also implies equal rights and treatment. (M erriam Webster n.d.) By the other hand, economic developmentRead MoreEssay on The Raise of the West1226 Words   |  5 Pagesevidence showing that democracy stimulates economic growth since democratisation often precedes growth. Others may argue that the reverse is true and economic growth is the driving forces behind democratization in the west. For example, the French revolution was partly caused by the rise of the middle class â€Å"Bourgeoisie† in the 18th century demanding more rights than the â€Å"ancien regime† could offer. In this paper, I will analyse and examine the correlation and causal relation between these two factorsRead MoreFdi Is Good As A Matter Of Fact1238 Words   |  5 Pages what are the risk of expropriation, the extent of the development of stock markets, and what is the linkage between democracy and foreign investment (Bekaert, Harvey, Lundblad, 2011; Busse Hefeker, 2007; Eichengreen et al., 2011; Li, 2009). Indeed, this specific research tells little about the host countries in this international flux of investment rather than distinguishing between developed and less-developed countries (LDCs). Within this frame, the literature considered in this overviewRead MoreU.s. Foreign Policy Towards Belarus1688 Words   |  7 Pagesveil of a political stranglehold cast over it by the looming and neighboring Russia. Freedoms are non-existent, a tyrant maintains control over the country, and democracy is nowhere in sight. I have a few recommendations on how U.S. foreign policy towards Belarus can help fix many of these issues, and help direct the country towards Democracy. First, I will highlight some history on the so called ‘Republic† of Belarus to help put some context on the situation. Belarus became one of the first membersRead MoreIndonesia Is An Archipelago Nation Consisting Of More Than1591 Words   |  7 PagesIndonesia is an archipelago nation consisting of more than 17,000 individual islands. Located primarily in Southeast Asia between the Indian Ocean and the Pacific Ocean with some territories located in Oceania. The total area of Indonesia is approximately 1.9 million km2, with a coastline of 81,000 km (CIA 2017). Located in the equatorial zone, Indonesia possesses a Tropical Climate. Weather and climate-related disasters can be common in Indonesia, including occasional floods, droughts, and tsunamisRead MoreEconomy and History of Conflict in Myanmar Essay867 Words   |  4 PagesMyanmar’s GDP in 1990 was 5.2 billion dollars and had per capita GDP of $123; these numbers took inflation account. It is widely accepted that the modern history of Myanmar in 1948 when the country gained independence from Britain. During this period, many scholars were initially optimistic of the potential for rapid economic development in Myanmar because of â€Å"its abundant natural resources, a relatively high literacy rate, absence of population pressure and a rigid caste system, and a relativelyRead MoreDemocracy And Its Impact On The Nation Economically Before Democracy963 Words   |  4 Pages For a nation to possess a sufficiently operating democracy, does the nation itself need to be modernized beforehand? For a state to be effectively governed by a democracy, the state must take actions and follow the steps of modernizing and strongly developing the nation economically before democracy can function correctly. Although there are many different types of structural and voluntarist theories, the history of multiple countries, for example, El Salvador’s hardship in democratizing beforeRead MoreNeoliberalism : A New Economic System1169 Words   |  5 Pagesfour decades impacted U.S labor, finance, immigration, inequality, democracy, and race positively and negatively because there are gains and losses associated with neoliberal ideologies such as free trade and reduced government regulation. Labor was affected negatively because NAFTA gave U.S corporations incentives to build factories in developing countries. The idea of NAFTA is to promote inter-continental trade between U.S, Canada, and Mexico. This, however, caused domestic labor and unionRead MoreDemocracy And The State Of Economic Development1708 Words   |  7 PagesThe remarkable progress for democracy is being witnessed for the past two decades. The number of democratic political systems has climbed from 44 to 107 since 1972. Over half of the 187 countries in the world today, 58 percent have adopted democratic government. To start with, when exactly did modern democracy emerge? Political scientist, Samuel Huntington argues today’s democracies emerged in a series of distinct waves of democratization between 1828 and 1991. Meanwhile, one of the most extensive

Rouler - to Roll; to Drive - French Verb Conjugations

The  French verb  rouler means to roll or drive. Find simple conjugations for this regular -er verb in the tables below. Conjugations of Rouler Present Future Imperfect Present participle je roule roulerai roulais roulant tu roules rouleras roulais il roule roulera roulait nous roulons roulerons roulions vous roulez roulerez rouliez ils roulent rouleront roulaient Pass compos Auxiliary verb avoir Past participle roul Subjunctive Conditional Pass simple Imperfect subjunctive je roule roulerais roulai roulasse tu roules roulerais roulas roulasses il roule roulerait roula roult nous roulions roulerions roulmes roulassions vous rouliez rouleriez roultes roulassiez ils roulent rouleraient roulrent roulassent Imperative tu roule nous roulons vous roulez Verb conjugation patternRouler  is a  regular -ER verb

Same Sex Marriages Are Negative Impact On A Child

In our society the sanctity of marriage, for both male and female has drastically changed and evolved into the acceptance of same-sex marriages (Hansen, 1997). Essentially, marriage that is a sacred union between both male and female, preserved by religious, family and political institutions, is now obsolete in our present civilization. For many people, they have accepted the norm that every person has equal rights to choose his or her stance on same-sex marriages, and the government cannot restrict their liberties, yet for others, they cringe at the notion of this taboo topic since they do not know how far the status quo can be altered and even so preserved. They understand that the typical nuclear family, which was once a husband, wife and kids, is now being transformed, adopted and accepted to same-sex couples that are seeking to have children, adopt and raise children as their own (Gold, 1994). This raises many questions and concerns if same-sex marriages are negative impact on a child, or on the plus side, a benefit for a child’s upbringing and success. This field of same-sex marriages is open to many mixed opinions and studies, yet the underlining concern needs to be the safety and welfare of the child (Rauch J, 2009). It is definitely fair to agree that this subject of raising children within same-sex marriages will definitely have some sort of outcomes on the child. This can only be explained through literature, theories and investigations that show theShow MoreRelatedGay Marriage1041 Words   |  5 PagesCompare-Contrast Synthesis 10/11/2013 English 111x Gay Marriage Gay marriage is a topic that is heavily debated in this day and age. Whether or not it should be legal for homosexuals to get married is a theme that authors Andrew Sullivan, who wrote â€Å"For Gay Marriage† and William J. Bennett, who wrote â€Å"Against Gay Marriage† use in there articles. The main points the authors both discus is the meaning of marriage itself, the social impact same sex marriage will have on society, and the influence on childrenRead MoreThe Controversy Surrounding Same Sex Parenting1255 Words   |  6 Pagesorientation impacts child and adolescent development. Opponents of same-sex parents argue that sexual orientation has a negative impact on child development, while proponents argue that the relationship between the child and parents is what matters. National, state, and local governments are faced with the controversy surrounding same-sex parenting. People have very strong opinions on both sides of the argument. Children and adolescents who are under lesbian or gay parents have normal child developmentRead MoreSame Sex Marriage Should Be Legal958 Words   |  4 PagesAs of June 26th, 2015, same-sex marriage is legal. The landmark Supreme Court case caused much controversy over the ruling. Many are rejoicing over the freedom to marry whoever they desire, proclaiming a recently popular phrase, â€Å"love wins.† However, there are some who strongly oppose the ruling; many disagree due to opinion and religious beliefs. Some are reluctant to accept this change because they do not like the idea of a sterile marriage where biologically producing children on their own isRead MoreGay Adoption Should Be Legal1411 Words   |  6 PagesA mother and father figure is no longer the only way to raise a child. Today, it is becoming more common for homosexuals to raise children. It is legal for heterosexuals to adopt children in all states; however, homosexuals do not have the same right. Many states are trying to find loophole s to ban homosexuals from adopting. Gay adoption should be legal in all states because children can be raised in the same upbringing as heterosexual parents, sometimes can have better lives than those who are raisedRead MoreComparative Family Policies Same Sex Marriage1006 Words   |  5 PagesHomework One Comparative Family Policies—same-sex Marriage On June 26, 2015, the United States Supreme Court ruled in favor of the freedom to marry, allowing same-sex couples to marry nationwide. So far 21 other countries also passed laws that made same-sex marriage legal nationwide. What are these countries that allow same-sex marriage? When or in which year did each country make it legal? 1 (5 pts) Argentina (2010) Belgium (2003) Brazil (2013) Canada (2005) Denmark (2012) England/Wales (2014)Read MoreThe Australia Constitutions Definition of Marriage 986 Words   |  4 Pagesto regulate and define the meaning of marriage. It has been defined as â€Å"a formal, monogamous and heterosexual union for life†. This definition of marriage is taken from the 19th century English cases, which are Hyde v Hyde and Woodmansee . However, nowadays, people start to challenge the definition of marriage given in the constitution and demand for the change. They want the definition of marriage includes same sex couples and these couples been given the same rights as heterosexual couples. ThalerRead MoreThe Rights Of Same Sex Couples1514 Words   |  7 PagesThe rights of same-sex couples is a big controversy currently, and although there are still many in opposition, the number of supporters increases regularly. Not only do most opposing take a religious standpoint, but they also claim is have a negative effect on â€Å"real marriage† and that same-sex households cannot provide the necessary parenting needed to properly raise a child. Not only do most advocates feel that some of the opposing arguments make no sense, but also that others are based off ofRead MoreIssue of Gay Marriage1216 Words   |  5 PagesThe Issue of Gay Marriage Summary This essay debates the issue of same sex marriage in the United States. It considers the pros and cons and examines the constitutional issues involved. Introduction Two strangers become friends and later fall in love. They tell their friends and family that they have each found their soul mate and they intend to get married as soon as possible. There is only one issue preventing them from getting married, not financial issues, and there are no love trianglesRead MoreNegative Effects Of Same Sex Marriage875 Words   |  4 PagesNegative Effects of Same-Sex Marriage Introduction In the past 50 years, the American family has undergone immense changes. In the past, families remained extremely conservative and traditional families, upholding the ideal of marriage, which remained between a man and a woman. Recently, with the passing of Obergefell v. Hodges, same-sex marriage is now legal in the United States. Consequently, the idea of marriage has been redefined, and, as a result, the new legislature will now have significantRead MoreShould Same Sex Marriage Be Made Legal? Australia?1035 Words   |  5 PagesShould same-sex marriage be made legal in Australia? Should same-sex marriage be made legal in Australia? This is something you and I have heard in recent years come up time and again in the media and private conversations. But why is this an issue? We need to understand why this is even an issue. Let’s talk about what is a marriage. Society’s perspective of marriage is that it is a permanent, social, legal contract between two people who have mutual rights between the two people that are agreed

Jackal Reaction Paper free essay sample

Although I believe that not all the companies behave the way Jackal portrays his selected companies, they do illustrate common aspects that I can observe in real corporations and in my own work place. This reaction paper will explore specific areas of â€Å"Moral Mazes† that illustrate organizational culture in American businesses and how bureaucratic organizational structure maps out moral consciousness that relate directly to my personal and professional life. These specific areas of discussion include: inner circles and connections; decentralization and accountability; team player versus self-promotion; and finally, image and public illusion. Jackall introduces Max Weber’s description of the Protestant ethic as to the set of beliefs and binding social rules that guide the methodical, rational subjection of human impulse and desire to God’s will through â€Å"restless, continuous, systematic work in a worldly calling† (Jackall, 2010, p. 6). Furthermore, Jackall presents Weber’s Prussian model of bureaucracy, which is objective, close to detail, standardized, impersonal and separates the offices from persons (Jackall, 2010, p. 10). I agree with Jackall that these two terms, Protestant ethic and the Prussian model of bureaucracy, are idealistic systems in which any kind organization would run efficiently and smoothly. The reason why I support these ideas is because I believe hard work, like the Protestant ethic preaches, can lead someone towards success. Moreover, with Weber’s Prussian model of bureaucracy, processes would be fair and objective. Unfortunately, I also believe that these are not the sole ingredients to succeed. Protestant ethics eventually lead people to accumulate wealth, which then sparked a domino effect towards bureaucracy. Jackall describes patrimonial bureaucracy, which was the organizational form of kings and princes, as personal loyalty being the norm, not loyalty to an office (Jackall, 2010, p. 11). However, modern American organizations are administrated as a hybrid between the pure form of bureaucracy and the patrimonial bureaucracy (Jackall, 2010, p. 11). This leads me into my first point of inner circles and connections. Even Jackall himself ironically channeled through bureaucratic elevators through the core of his study that was the basis of this book. Originally, Jackall was rejected by thirty six different corporations that did not want to be ethically studied and gave suspicious excuses like they were going through â€Å"transitional phases† and that there were no tangible organizational benefits to be gained from a study of managerial ethics. Talking to the right people however, Jackall was â€Å"vouched for† and was able to penetrate several high ranked executives in the few companies that he meticulously studied as well as gained the trust of many managers that gave him great insight upon ethical issues within their organizations. Jackall illustrates this â€Å"if you know people, you’ll go to places† idea once again in Chapter 2 with the example of Weft Corporation’s new CEO who staffed all key positions with people form his inner circles as well as with people who served under him in the Army during World War II (Jackal, 2010 p. 35). I agree with Jackall that connections can lead you to places because I have a friend that got a very prestigious managerial position in a big insurance company in Canada where his uncle is currently CEO. When CEO’s have power it is said to be a centralized business, however, decentralization creates a more efficient spectrum in the business side of the organization. As Jackall states, decentralization pushes down responsibilities and decisions as far down the organizational line as possible (Jackall, 2010, p. 18). In a decentralized structure, it gives top executives to take credit for positive outcomes and wash their hands when there are failures by pushing down details along with responsibilities and decisions. This was the case with Enron and the top executives playing dumb when everyone was trying to point fingers. For example, Kenneth Lay, former CEO and chairman of Enron, genuinely believed and accepted that he did not know anything about the Enron scandals and procedures. This is an example of lack of accountability and how pushing down details allows superiors to get off the hook. Another important consequence that pushing down of details create is the fact that middle managers, who know the details, become the â€Å"point men† or â€Å"fall guys† when things go wrong (Jackal, 2010, p. 22). This lack of accountability is truly disturbing and unfair. In my old job at a stainless steel company where I worked in the marketing department, a coworker got blamed for missing a deadline that was not clearly stated by her manager. She almost ended up losing her job and, instead of being accountable for the mistake, her manager blamed her for not paying close attention to her instructions. My next point of discussion involves the relationship between being a â€Å"team player† and the concept of â€Å"every man for himself†. Like Jackall states that, in order to get ahead, one must be a team player. Jackall uses an analogy where a football team is the organization. For example, the quarter back is the boss and a player is anyone who has a stake in and is involved in a decision, etc. I only partially agree with Jackall’s view where being a team player will get you ahead because in some way one must play as a team and cooperate with one another in order to reach similar goals. However, I lean more towards Jackall’s cynical and somber reality of individuality and self-promotion. I believe that one can get ahead by how he presents himself and how well he sells himself. Like Jackall explains, one sells oneself and will differentiate from others with the right style (Jackall, 2010, p. 0). I recently got an internship with Northwestern Mutual. They are currently ranked in the top ten internship programs in the country. I personally do not have a stacked up resume or anything like that, but I sold myself very well in the initial interview, presented myself even better and left them with a memorable first impression. In order to leave a la sting and impressive self-brand one must â€Å"dress for success†. Like Jackall describes, bureaucracies not only rationalize work, buy they rationalize people’s public face (Jackall, 2010, p. 49). I could not agree more with Jackall on this idea. I believe that image and professionalism separates the dominating and strong from the weak. Even if it is a facade, external appearances are critical. This part of the â€Å"mask† that Jackall mentions throughout this book. In relation to image Jackall mentions public perception or illusion in one of his interviews: â€Å"The whole thing becomes a complicated game of maintaining the public perception, the illusion really, that I’m on the move† (Jackall, 2010, p. 47). I believe that task oriented skills will only get you so far, but it is the perception that you have on others what is truly going to propel you. Concluding this paper, I want to remark the importance of networking, connections and relationships one nurtures throughout one’s personal and professional career. One never knows which will become an important stepping-stone towards a successful and happy career. In relation to decentralizing organizations, it is easy for top executives to wash their hands when something goes wrong. Being accountable not only shows character, it is also the right thing to do. Moreover, balancing both factors of â€Å"team player† and â€Å"self-promotion† not only will one have a strong equilibrium but will also maintain the right tools to get ahead successfully. Finally, wearing that â€Å"mask† and portraying the illusion to maintain a strong image is a dependable skill worth polishing and implementing. I originally thought of Moral Mazes as a difficult read due to the sophisticated and eloquent language used by Jackall, but I quickly caught into it, especially re-reading certain sections after our class discussions. It really surprised me how people’s perceptions differ throughout the different situational and moral dilemmas. Even though it is financially difficult to achieve, it would be interesting to read a large-scale study version of Moral Mazes.

The Effect of Customer Value, Customer Satisfaction and Switching Costs On Customer Loyalty An Empirical Study Of Hypermarkets In Taiwan

Summary This is a summary of the article â€Å"The Effect of Customer Value, Customer Satisfaction, and Switching Costs on Customer Loyalty: An Empirical Study of Hypermarkets in Taiwan, by the authors Tsai, Ming-Tien;  Tsai, Chung-Lin;  Chang, and Han-Chao†. The study was conducted in Taiwan focusing on hypermarkets in retail industry sector, due to their increasing importance in the country. This paper is going to address these three aspects and their interrelationships.Advertising We will write a custom research paper sample on The Effect of Customer Value, Customer Satisfaction and Switching Costs On Customer Loyalty: An Empirical Study Of Hypermarkets In Taiwan specifically for you for only $16.05 $11/page Learn More The retail industry in Taiwan is very competitive and as a result, the hypermarkets offer low prices to their products than the micro- retailers and convenience stores in order to attract more customers. Even though, the hype rmarkets are incurring losses due to saturation of markets, thus a lot of effort is directed towards cutting on costs, retaining consumers, and widening profit margins. Tsai, Tsai, and Chang are of the opinion that satisfaction on a customer is key to success of any business. A consumer is always reflecting on goods and services that maximize on value (Tsai, Tsai and Chang 730). According to Tsai, Tsai and Chang, a customer’s satisfaction is more likely to be increased if the value of goods and services satisfy his/her expectations, thus leading to increased consumption. Thus, an entrepreneur should look out at customer’s value from a customer’s perspective to lessen the disparity between these two perceptions. Consumer satisfaction is a dissimilar function between discernment and expectation, and it is instinctively affirmative or negative feeling. In order to develop suitable responses, studies and researches should focus efforts on accurate measurement of the level of consumer satisfaction (Tsai, Tsai and Chang 731). Customer loyalty on the other hand refers to the likelihood of his/her continued future consumption, service contracts, less possibility of changing a brand and affirmative recommendation to the public. Two types of consumer loyalty are identified namely; long- term consumer loyalty, which is considered a genuine loyalty and short- term loyalty, which describes the likelihood of a consumer to change business operators. This describes the level of competitiveness in a liberal market economy. The fact that a loyal customer is likely to bring more customers to a business makes entrepreneurs consider loyalty a major boost. Customer loyalty could be measured in terms of recurrent intention to purchase and tolerance in price variations (Tsai, Tsai and Chang 732).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Switching cost the ory generally is described as sacrifices or consequence penalties consumers sense they may sustain by changing entrepreneurs. It is considered as the substantial cost sustained as a result of switching service provider. Three main variable varieties describe switching cost theory. They include: 1) Switching costs that are inclined to time (2) switching costs that are financial in nature and related to profit; and (3) switching costs that define an emotional relationship. Both a consumer and an entrepreneur are vital subjects in determining switching cost. Higher costs of consumer switching are have a probability of highlighting the relationship between satisfaction of a consumer and loyalty of the consumer. This connection characterizes an investment of vital aspects by a consumer linked to resources, efforts, and time involved and presents a hindrance to a dissatisfied customer who wishes to switch suppliers (Tsai, Tsai and Chang 733). This study sought to establish whether an affi rmative view of the value of a consumer value would have a positive impact on satisfaction of a customer, and whether switching costs as the moderating variable would have an impact on the value of consumer relating it to the his/her loyalty(Tsai, Tsai and Chang 734). The inter-relating effects between variables (consumer satisfaction, customer values, customer loyalty and switching costs) were investigated using regression analysis to authenticate the assumptions based on cause and effect correlation(Tsai, Tsai and Chang 736). The results obtained established that the value of a customer has a considerable affirmative impact on the loyalty of a customer. Conspicuously, service value was noted to have a greater impact on customer loyalty. Tsai, Tsai, and Chang are of the opinion that a consumer will continually approximate the optimum value of goods or services. Increasing the performance and the quality of services will not only satisfy the demand of a customer but will also appeas e the consumers and encourage a habitual intention to purchase and continued anticipated consumption.Advertising We will write a custom research paper sample on The Effect of Customer Value, Customer Satisfaction and Switching Costs On Customer Loyalty: An Empirical Study Of Hypermarkets In Taiwan specifically for you for only $16.05 $11/page Learn More In addition, the study established that opportune and appropriate services, quality, and value of products provided by entrepreneurs enhance satisfaction of a customer and encourage short- term customers into long-term associations. The study also ascertained that satisfaction of a customer has considerable positive impact on the loyalty of a customer (Tsai, Tsai and Chang 737). Critical Analysis Tsai, Ming-Tien, Tsai, Chung-Lin, Chang, Han-Chao. â€Å"The Effect Of Customer Value, Customer Satisfaction, And Switching Costs On Customer Loyalty: An Empirical Study Of Hypermarkets In Taiwan.† Social Behavior And Personality, 2010, 38(6): 729-740. Ming-Tien Tsai is a PhD, Professor, Department of Business Administration, National Cheng Kung University, Tainan, Taiwan. Chung-Lin Tsai on the other hand is a PhD Candidate, Department of Business Administration, National Cheng Kung University and staff member, Department of Finance while Han-Chao Chan is PhD, Instrument Technology Research Center, National Applied Research Laboratories, Taiwan. In their paper, Tsai et. al. review the aspects of customer value, customer satisfaction and customer loyalty and how they interact with each other for the better of the company. The market under study is the Taiwan market. They note that the Taiwanese retail market has become very competitive and the hypermarkets therefore have resorted to employing different strategies for the purposes of customer attraction and retention (p. 730). The hypotheses of relationships between customer value and loyalty, customer satisfaction and loyalty, custom er value and satisfaction and switching costs and Customer satisfaction and loyalty was used in evaluating the Taiwanese market (p. 732-734). In their analysis of these parameters of the Taiwanese market, they use regression analysis to assess the impact of customer satisfaction. Loyalty and value, and they conclude that since the competition in the market is increasing and the other methods of tackling it are proving costly. Due to the increased competition in the market and with customers looking for the best whenever they go shopping, the supplier with additional services to the existing low prices will be most preferred. For this reason, the hypermarkets have to look for ways that would be appealing to the customers and consumers, so that they may return more often. The only way would be by establishing customer loyalty where the hypermarkets would be guaranteed of a market for their products. They also note that switching costs play a significant role in the determination of cu stomer base and purchasing power (p. 738).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An analysis of the market will be a very good move for the hypermarkets that may want to establish good relationships with the customer. Competition will lead to the prices going down and thus different strategies have to be developed to ensure competitive market advantage. One of the ways in which they could carry this out is by countering their competition in terms of prices and after-sales services. The additional services that they provide will attract the customers and this will definitely spread to a large population of the consumers via word of mouth. In this case, it is very evident that customers are not only interested in the prices of the goods and services that they pay for, but also in the type and quality that they receive. Their satisfaction with what they receive will determine their loyalty, and if they do not get value for their, they are bound to move to a different place in search of better offers! Therefore, the hypermarkets ought to maintain customer satisfacti on gauges in order to correct the areas that are a letdown to them. Hence, these companies have to set up quality assessment modules that will enable them to gauge their rating as a company and where they stand in terms of market-competition and customer loyalty. Work Cited Tsai, Ming-Tien, Tsai, Chung-Lin and Chang, Han-Chao. â€Å"The effect of customer value, customer satisfaction and switching costs on customer loyalty: an empirical study of hypermarkets in Taiwan.† Social Behavior and Personality,  38.1(2010):729-738. This research paper on The Effect of Customer Value, Customer Satisfaction and Switching Costs On Customer Loyalty: An Empirical Study Of Hypermarkets In Taiwan was written and submitted by user Kathleen Rojas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.